Shilpi Neha Tirkey Campaign – Mandar Constituency Digital Success -

Turning Votes into Victory with Digital Strategy

Campaign Snapshot

1. In the 2024 Jharkhand Assembly Elections, a transformative digital campaign in Mandar constituency delivered a 38% vote increase for MLA Shilpi Neha Tirkey—from 95,000 to 1,32,000 votes—securing a 22,803-vote margin in just one month. Strategized and executed by Deepak Kumar, this effort led a 6-member team—including 2 camera crew, 2 editors, 1 graphic designer, and 1 social media manager—to revolutionize voter outreach across Mandar’s 5 prakhand (blocks), 80 panchayats, and 750 polling booths, supporting her rise to a cabinet minister role.

Vote share increased

38%

The Strategy

Crafting the Winning Plan

1. The campaign leveraged a multi-platform digital strategy to penetrate Mandar’s diverse voter base:
  1. Platform Selection: Utilized Facebook for broad reach and WhatsApp for grassroots impact, aligning with Jharkhand’s digital usage.
  2. Audience Targeting: Focused on rural voters across 80 panchayats, neutral voters at 750 polling booths, and party supporters with tailored content.
  3. Content Creation: Developed short, shareable videos and messages highlighting Shilpi Neha Tirkey’s local connect and vision.
  4. Scalable Network: Planned a block-wise WhatsApp structure across Mandar’s 5 prakhand for rapid content distribution.

Execution is the key

Execution that Delivered

1. WhatsApp Network:
  - Established 5 block-wise WhatsApp groups covering Mandar’s 5 prakhand, scaled to 30 panchayat-level groups, reaching 12,000–15,000 members.
2. Content Rollout:
  - Deployed videos and messages, boosting engagement from 1,000 daily plays to 20,000+ via organic shares—a 20%+ increase.
3. Team Coordination:
  - Managed collaboration across camera crew, editors, graphic design, and social media to align efforts from polling booths to prakhand levels.
4. Performance Tracking:
  - Analyzed metrics to refine targeting, engaging neutral voters across 750 polling booths with strategic content tweaks.

Whatsapp Network Block wise

Vote share increased

38%

21 Padha Jatra, Catwal, Mandar

Shilpi Neha Tirkey Dancing with Locals in Chatwal During Election Campaign

This video captures a lively moment from the 2024 Jharkhand Assembly Election campaign in Chatwal, Mandar Block, Mandar Vidhansabha. Shilpi Neha Tirkey, the MLA candidate, joins locals in a traditional dance during a community event, showcasing her connection with voters. Filmed amidst the campaign hustle, the scene reflects the energy of Mandar’s rural heartland as Shilpi Neha moves to local drumbeats with residents of Chatwal.

Used a campaign tag line for "मांडर की पुकार, शिल्पी नेहा तिर्की फिर एक बार!"

Shilpi Neha Tirkey’s Vision: A Modern Stadium for Itki Block

This compelling video highlights Shilpi Neha Tirkey’s remarkable contribution to Itki block in Mandar constituency—a cutting-edge stadium equipped with top-tier facilities, designed for locals to play, train, and thrive.

Constructed through her unwavering dedication, this stadium stands as a beacon of her commitment to youth empowerment and community progress.

The visually captivating video, showcasing the stadium’s modern infrastructure and the enthusiasm of local athletes, struck a deep chord with Mandar’s residents.

Amplified through strategic distribution on Facebook and targeted WhatsApp groups in Itki block, it achieved over 15,000 organic plays during the 2024 Jharkhand Assembly Election campaign.

The community lauded her efforts, and the video proved instrumental in transforming viewers into committed voters, significantly contributing to her victory.

Strategized and executed by the Nextlad team, with the entire project led by Deepak Kumar, this video demonstrates the power of impactful storytelling in driving voter engagement through tangible development.

Voices of Mandar: Locals Share Feedback on Shilpi Neha Tirkey

"मांडर की जनता दिल से!"

This heartfelt video captures the voices of Mandar’s residents sharing their admiration for Shilpi Neha Tirkey during the 2024 Jharkhand Assembly Election. Speaking in their local languages, the people of Mandar’s 5 blocks—Chanho, Mandar, Burmu, Lapung, and Ratu—express their trust and support, embodying the tagline मांडर की जनता दिल से! (Mandar ki Janata Dil Se!). Shared extensively on Facebook and through targeted WhatsApp groups, theses total 30 videos achieved massive reach, contributing to 5k-10k daily plays and overall 80k-100k plays and amplifying voter sentiment during the crucial election period. Strategized by Deepak Kumar, this campaign content played a pivotal role in Shilpi Neha Tirkey’s victory with a 22,386-vote margin, securing her second term as Mandar’s MLA.

Results & Impact

Numbers That Speak

The campaign reshaped Mandar’s electoral landscape:

Vote Increase: 38% growth (37,000 additional votes) from 95,000 to 1,32,000.
Engagement Surge: 20%+ organic rise in reach, from 1,000 to 25,000 daily plays.
Outreach Scale: Connected with 12,000–15,000 voters across 30 WhatsApp groups in Mandar’s 80 panchayats.
Outcome: Secured a 22,803-vote margin, supporting Shilpi Neha Tirkey’s cabinet minister role.

During her swearing-in ceremony as the Minister of Agriculture, Animal Husbandry, and Co-operative in the Jharkhand government

Shilpi Neha Tirkey’s Triumph: From Mandar’s Leader to Jharkhand’s Minister

Shilpi Neha Tirkey’s journey in the 2024 Jharkhand Assembly Election showcased her strength as a grassroots leader, deeply connected with Mandar’s people through her tireless efforts and focus on development. Her campaign highlighted transformative projects like the modern stadium in Itki block and the Mandar College initiative, inspiring trust across the constituency.

The Nextlad team, led by Deepak Kumar, contributed by crafting a strategic digital campaign that amplified her vision through authentic videos, including heartfelt testimonials from locals in their own languages, reflecting the tagline मांडर की जनता दिल से! (Mandar ki Janata Dil Se!).

Her dedication and our targeted outreach secured her re-election, paving the way for her rise. Today, as the Cabinet Minister of Agriculture, Animal Husbandry, and Co-operative in the Jharkhand government, Shilpi Neha Tirkey is driving progress for farmers and rural communities—a milestone we take pride in contributing to through our efforts.